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Food Chain Radio Host Michael Olson
#941• October 26, 2013 • Sat 9AM Pacific
Guest: Joar Opheim, Nordic Naturals Company
THE MISSING OMEGA-3
What is essential about Omega-3 fatty acids?
Omega-3 fatty acids are essential to health. These fats cannot be manufactured by our body; they must be obtained through the foods we eat.
Throughout time, we obtained essential fatty acids from the meats we ate, because the animals from which we obtained the meat ate greens rich in Omega-3s. When we confined those animals in feedlots, and fed them grain, instead of greens, the essential Omega-3 fatty acids went missing from their meat, and from our diet. As these fats are essential, we must find them someplace else, or suffer the consequences.
Like many ardent gymnasts, Joar Opheim often suffered from the aches and pains of sprained muscles. Unlike many others, however, Joar lived next to the frigid waters of the North Sea and so had easy access to a means for treating aches and pains– Omega-3 rich fish oils.
As an MBA student at Santa Clara University, Opheim saw opportunity in Omega-3 deficient industrial foods, and so built a healthy business in California from the fish he caught in the North Sea. This Omega 3 entrepreneur leads us to ask…