Local v. Natural Food
April 6, 2024Driscolls Berries
April 18, 2024Food Marketing – Masie’s Marketing Magic
Michael Olson’s Food Chain Radio Show #1360
Listen Now…
GUEST: Masie Gansler, Chief Strategy and Brand Officer, Bon Appeti Management Company
Much of our food now comes from far, far away, where it was grown, processed and packaged with mysterious technologies by complete strangers. Therefore, when it comes to knowing what we should buy to eat, and what we should not buy, we city people are pretty much babes-in-the-woods.
As babes-in-the-woods, we need a mother to tell us what in all those colorful plastic bags that line the grocers’ shelves, we should buy and eat, or not buy and eat.
Trouble is, everyone wants to be our mother, and so we babes-in-the-woods are continually assaulted with messages that say “Buy this!… and this… “No, this is better than that, so buy this!”
With all those voices out there telling us what to eat, who should we babes-in-the-woods trust to be our mother? And so today we pause to ask:
Leave a comment below: How does one win the minds and dollars of those who eat food?
Michael Olson’s Three Laws of the Food Chain
#1 Agriculture is the foundation upon which we build all our sand castles.
#2 The farther we go from the source of our food, the less control we have over what’s in that food.
#3 Cheap food isn’t! READ MORE