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Michael Olson’s Food Chain Radio Show #1325
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GUEST: Mark Shatzker, Author of The Dorito Effect and The End of Cravings
If you were to watch back to back videos of crowded street scenes, one from just about any city in China, and one from just about any city in America, you would see two different populations of people.
Michael Olson Food Chain Radio – Doritos, Cravings and Money
The population on the streets of China would appear slender, while the population on the streets of America would appear plump!
Seeing the populations back to back in this way leads us to wonder: Why are the Chinese so slender, while the Americans are so plump?
Can it be that the Chinese are starving for food? They do not look to be starving, in fact, they look downright healthy and full of life. How, then, do they stay so slender?
Can it be that the Americans are eating too much of the wrong foods? They certainly look as if they are!
When we dig in to this question of what we Americans are eating that makes us so plump, we find a very precise technology that has made a food, like a chip of fried corn, taste like something else, like a south-of- the-border taco.
And as we dig even deeper into this technology, we began to wonder:
Leave a comment below: Can it be that we have become the food for our food?
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Michael Olson’s Three Laws of the Food Chain
#1 Agriculture is the foundation upon which we build all our sand castles.
#2 The farther we go from the source of our food, the less control we have over what’s in that food.
#3 Cheap food isn’t! READ MORE
1 Comment
Hi Michael,
A cursory visit to any Asian food store in this country or abroad weakens the argument that artificially induced cravings for junk food leads to obesity.
The shelves are filled with horrifyingly tasty snacks using every artificial taste enhancer known. MSG is only the beginning and that hardly counts as a junk food additive since in China shakers of the stuff are a common table condiment.
The Japanese even have a word meaning “my mouth is lonely” clearly separating hunger from craving.
I would never dismiss or deny the unscrupulous greed of convenience commodity food producers.
Yet I always marvel how throughout history a new taste or experience is developed for the elite and appreciation for it becomes a sign of superior taste, a badge of elite membership. Then someone figures out how to make it available to the masses and suddenly it becomes a worrying sign of vulgar taste, suspect and probably the cause of individual and societal malaise.
Thank heavens homegrown foods will never be widely available to the masses. So they are unlikely to lose their cachet.
Cheap food isn’t. Expensive food isn’t either. Some prices just need to be paid if we are to thrive.
Regardz
Joz
This happened with sugar, a number of recreational drugs including tobacco, umami flavors, and of course all high fat foods.