Right To Garden
August 19, 2024
For Food Mergers
September 26, 2024Food Proximity
Michael Olson’s Food Chain Radio Show #1371
Listen Now…
Guest: Robert Wolcott & Kaihan Krippendorff Co-Authors Proximity: How Coming Breakthroughs in Just-In-Time Transform Business, Society and Daily Life.
Michael Olson Food Chain Radio – Proximity Food
Can technology provide the food we want to eat, when we want to eat it? It is said that food now travels an average of 1200 miles from where it was grown to where it is eaten.
If one were to look one hundred years into the future, from one hundred years in the past, one would think 1200-mile would be an impossibility. And yet, we are eating food that travels 1200 miles to get to our dinner plate.
This 1200-mile food is very convenient for us city people: We just open the container and eat. No spending hours out in the fields and gardens with shovels, rakes and hoes. Just open, eat, and move on to the more important things we conjure up to do with our time.
But wait! According to Michael Olson’s Second Law of the Food Chain, “The farther we go from the source of our food, the less control we have over what’s in our food.”
It is a sad fact! Those of us who eat 1200-mile food have very little control over what is, or is not, in our food. We can only trust that the businesses that grow, process, package, ship, store and sell 1200-mile food will deliver real nutrition. However, we know that the businesses that sell the least amount of essential nutrients for the most money are the businesses that tend to stay in business.
And so we wonder: Can the technology and innovation that delivers 1200-mile food, deliver 1-mile food?
Leave a comment below: Can technology provide the food we want when we want to eat it?
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Michael Olson’s Three Laws of the Food Chain
#1 Agriculture is the foundation upon which we build all our sand castles.
#2 The farther we go from the source of our food, the less control we have over what’s in that food.
#3 Cheap food isn’t! READ MORE
