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Startup Cookies
From Kitchen to Nation
Michael Olson's Food Chain Radio Show #1420
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Guest: Mandy Harper, Founder, CEO & Executive Chef, Wholesome Bakery
Michael Olson Food Chain Radio – Start-up Cookies - From Kitchen to Nation
At the Natural Products Expo in Anaheim it was easy to see what is the latest trend in food.
The last time I attended the Expo, which was a few years ago, the dominant trend among the 4,000 vendors was soy. It seemed like most every vendor of natural foods was infusing their natural foods with soy.
This year it seemed that very few of the manufacturers of natural food products were adding soy. Gone!!!
This year it seemed most all the manufacturers were adding protein – This with pea protein… that with hemp protein… and over there, whey protein…
But as I cruised the exhibition halls, Wholesome Bakery of San Francisco caught my attention with a line of smartly packaged cookies. What caught my eye was Wholesome’s positioning statement:
“What we leave out matters as much as we put in.”
That thought stopped me in my tracks. And so today I ask:
Leave a comment below: Which matters most: what is put in the food, or what is left out of the food?
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Michael Olson's
Three Laws of the Food Chain
#1 Agriculture is the foundation upon which we build all our sand castles.
#2 The farther we go from the source of our food, the less control we have over what's in that food.
#3 Cheap food isn't! READ MORE
