Urban Farming Seminars

Business, Urban Farming, Agriculture and Food 

 “Michael Olson’s seminars and workshops deliver.  Go looking for help and leave with information and motivation!”

 

Olson’s seminars and workshops are designed to help those who operate on a small scale compete against the Goliaths of the marketplace and win the consumer dollars.  Each session imparts practical information entrepreneurs need to survive and prosper in the competitive environment of the marketplace. 


Following is a partial list of Michael Olson’s seminar topics.  Each topic will be tailored to your organization for a presentation that is inspirational, personal, and relevant.

 

Up Against Goliath

No matter what you farm, you will have to compete with others who have more land and more money with which to compete. You can go up against these goliaths of agriculture, and win the consumer dollars, if you have a well-conceived and coordinated strategy.  Includes the grand strategy plus ten business strategies illustrated with real-life stories.

 

Surveying the Market

Good decisions require good information, and the market is only reliable source of good information.  Includes eight kinds of information the market can provide and seven sources for that information.

 

Evaluating and Controlling Land

There is incentive to grow in the frontier of unused or underused parcels of land in or near the city.  Includes the environmental, geographical, political and economic factors that affect the value of land as a farm resource, and the ways in which that land can be controlled.

 

Selecting the Right Crop

There are thousands of crop opportunities available to the metropolitan farmer, selecting the right opportunity is key to success. Includes selecting the right category of crops, the right crop, the right variety, and the right seeds or starts.

 

Organizing a Business

A well-organized business, like a good tractor, has many uses.  It can haul in start-up financing, process information, plow through government red tape, cultivate returns and stow equity.  Includes the various ways to own a business and the tools used to manage that business.

 

Establishing Production

To survive the competition and prosper, metrofarmers must adopt a production system that can produce the maximum amount of crops in the minimum amount of space, and yield the maximum return for the minimum cost.  Fortunately there is precedent for such a system and it has many centuries of proven success.

 

Adding Value

Planning can preserve and even add value to crops after they have been harvested.  Includes elements of quality and the forces that affect that quality; also harvesting, sorting, storing, processing and packaging.

 

Becoming a Price Maker Instead of a Price Taker

To become a price maker, instead of a price taker, MetroFarmers must distinguish their products from the commodities produced at industrial farms by implementing a successful marketing campaign.  Includes the development of strategic and tactical campaigns, evaluation of media, advertising and publicity.

 

Closing the Sale

Closing is the term used by sales people to describe the completion of the business cycle.  There are two ways metrofarmers close their sales: with a contract and/or a handshake and smile. Includes the requirements for legal contracts and the personal characteristics of good closers.

 

 

SMALL BUSINESS BREAK OUTS & SEMINARS

 

Up Against Goliath

You can generate a substantial income with a small business, but you need a well-conceived and coordinated strategy to succeed.  Includes one grand strategy and 10 business strategies for competing against the giants of the marketplace and winning the consumer dollars.

 

Surveying the Market

Good business decisions require good information, and the market is only reliable source of good information.  Includes eight kinds of information the market can provide and seven sources for that information.

 

Selecting the Right Business Opportunity

There are thousands of small business opportunities available, selecting the right opportunity is key to success. Includes selecting the right category of opportunities, the right opportunity, the right brand, and th right people.

 

Organizing a Business

A well-organized business, like a good farm tractor, has many uses.  It can haul in start-up financing, process information, plow through government red tape, cultivate returns and stow equity.  Includes the various ways to own a business and the business tools used to manage that business.

 

Becoming a Price Maker Instead of a Price Taker

To become a price maker, instead of a price taker, small business persons must distinguish their products and services from those of the giants of the marketplace by implementing a successful marketing campaign.  Includes the development of strategic and tactical campaigns, evaluation of media, advertising and publicity.

 

Closing the Sale

Closing is the term used by sales people to describe the completion of the business cycle.  There are two ways small business persons close their sales: with a contract and/or a handshake and smile.  Includes the requirements for legal contracts and the personal characteristics of a good closer.

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Purchase MetroFarm – The Urban Farming Guide to Growing for Profit In or Near the City

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